H.O.P.E is a summer music festival and mental health awareness campaign that aims to raise money and awareness about depression and anxiety. It is a two day music festival event that will be held in Queen Elizabeth Park, 4600 Cambie St. Vancouver BC V5Z 2Z1. It is an event driven to a purpose of reconnecting with self and others, a place to heal, a freedom express thoughts in a safe environment and to raise awareness on mental health crisis.
- Overview: In this project, I did a branding experience, multimedia, marketing, web and UX design for a big music festival event.
- Platform: Magazine print, poster, Youtube video, mobile and web
Style guide
The style guide is consist of duotone effect, minimalism, clarity yet gives an aggressiveness of rock music themed festival.
Poster layout
Branding
Merchandise
Marketing ads
Prototype
